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To sell your home, you'll need more than yard signs and
advertisements. You need a Sales Associate who will work as your
Trusted Advisor, Skilled Negotiator and Expert Facilitator ®.
Your GMAC Real Estate Sales Associate can help you sell your
home more quickly and easily by:
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Helping you set the right price on your home to attract the right
buyers and the sales professionals who work with these buyers. |
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Accessing an established local network and GMAC Global Relocation
Services. |
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Gathering data that will present your house and neighborhood in the
best light. |
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Skillfully representing you during the offer process. |
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Targeting the market where the most likely buyers will be. |
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Doing the necessary paperwork and legwork in a timely manner. |
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Qualifying calls from people who may be more curious than serious
about buying. |
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Guiding you through settlement. |
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Showing your home to the best prospects. |
Six Critical Elements Of A Sale
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1. |
Asking Price
This is the number one factor in the sale of your home. The actual
market value is determined by what a buyer is willing to pay.
Through their research, your GMAC Real Estate Sales Associate will
assist you in determining the most appropriate sales price. Their
customized sales and marketing program will then target exposure to
a large segment of potential buyers. |
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2. |
Property Location
The second most important factor in the buyer's mind is location.
The proximity to area amenities and schools is typically a concern.
In addition, street traffic, proximity to expressways and public
transportation are considerations. |
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3. |
Property Condition
Buyers consider the structural and mechanical integrity of your home
as well as the upkeep and cosmetic appeal. Neutral décor, including
floor and wall coverings, appliances and fixtures, offers the
broadest appeal to potential buyers. |
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4. |
Market Conditions
Interest rates, competition from other properties, the economy and
consumer confidence all influence the sale of your home and are
beyond your control. The best response to these conditions is expert
marketing and pricing strategy. |
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5. |
Contract Terms
The terms of the sale can make or break a contract. For instance,
house sale contingencies, closing dates and exclusions of
accessories or fixtures should always be handled clearly up front in
order to avoid any confusion that could affect the sale. |
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6. |
Marketing
When marketing and advertising are done correctly, your home will
sell more quickly and command a higher price. But every property is
unique and the marketing plan should be designed to target those
buyers most likely to want your home. Special attention should be
paid to the most popular sources buyers use to find the homes they
purchase. |
Additional Resources
Below are some additional resources for you to use. Click on the
link to obtain full information on the subject.
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Selling
Your Home
