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A real estate career offers tremendous potential. Salespeople
can achieve broker status and open their own brokerages, manage
a brokerage office, or pursue specialized activities. Here’s a
few of many opportunities.
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Residential Resale
Listing/selling existing homes is perhaps the most people-oriented
and popular of all specialties. The ability to effectively
communicate and work independently must be complemented by various
technical skills. Most individuals entering the profession begin
with residential sales, then seek other marketplace opportunities. |
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New Home Sales
Typically involves selling exclusive products for one or more
builders. This activity demands technical knowledge concerning house
construction, models and options, and available upgrades. |
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Condominium Sales
Requires specialized knowledge concerning legislative requirements
and unique ownership factors. Many practitioners have found
rewarding careers within even small niche markets, e.g., waterfront
condominiums and downtown lofts. |
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Rural And Recreational Sales
Salespeople encounter wide diversity ranging from seasonal
waterfront cottages to year-round, fully winterized homes. Extensive
knowledge is required concerning rural/recreational planning,
municipal regulations, environmental legislation, and unique
restrictions impacting these properties. |
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Commercial Sales And Leasing
Commercial activities can involve industrial, retail, office, and/or
business operations. This career direction is probably the most
demanding given heavy reliance on technical knowledge, investment
calculations, and transaction complexity. Commercial sales can
involve millions of dollars, lengthy negotiations, and long closing
dates. |
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Non-Selling Career Options
If selling is not a primary interest, other non-selling
opportunities may hold promise. Many successful careers have been
built on services complementary to real estate brokerage. |
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Property Management
This demanding function requires administrative expertise,
organizational abilities, and recordkeeping skills. Property
managers perform such day-to-day tasks as buildings/grounds
maintenance, tenant relations, rent collection, and employee
management. At the same time, the manager is expected to achieve the
owner's financial goals. |
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Appraisal
Property appraisal is an exacting field involving value estimates
for various reasons including litigation, mortgage financing,
expropriation, and domestic issues. Appraisal techniques rely on
sophisticated formulae. A solid knowledge of mathematics is
essential. |
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Mortgage Financing
Persons specializing in mortgage financing assist both buyers and
sellers in securing satisfactory financial packages for residential
and commercial transactions. Regardless of the activity selected,
proficiency in mathematics, effective communication skills, and
technical knowledge is required. |
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A Juggling Act
Few typical days exist for real estate salespeople. Each morning
presents new situations, challenges, and rewards. Every day has its
own momentum.
Morning routines involve time to organize, prepare advertisements,
log on to the MLS® database, check out new listings and sales, tour
new properties for sale, and contact prospective buyers and sellers.
Early risers sift the latest details from the previous evening.
Remember, the real estate market never ends and no stock market bell
announces the close of business.
Active residential and commercial salespeople have sellers and
buyers in different stages of decision-making. Time management and
organizational skills are a must. How much time is needed for this
afternoon's buyer? What information is required for tonight's
listing appointment? What about the out-of-town relocation prospect?
Can we see three properties and still make it to a scheduled open
house?
As the day unfolds, plans turn into action. Listings are prepared
and offers drafted - time consuming detailed work demanding legal
accuracy. Often, buyers and sellers wrestle with decision making
well beyond the afternoon into evening hours. Don't worry, it's not
all work. There's ample time for relaxation, family and friends. |
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